Building the allies
who make the impossible possible

Companies working together is commonly called an “alliance.” But there is no value in the act of joining forces by itself. If each side guards the boundary of its own company and contributes only what falls within its own range, no large change is born. What comes first is a business story that sets out to change the future. If realizing it requires it, we gather strengths across the frame of the company.

Each participant joins not to defend their own territory, but as a party responsible for realizing the same future. Beyond company or position, we become allies aiming at the same future. That is where our ally-building begins.

Even when allies aiming at the same future come together, that alone does not give birth to a new business. Every company has its own accepted wisdom, its own circumstances, and things it must protect.

Drawing on each participant’s knowledge, technology and experience — and at times stepping beyond conventional wisdom and beyond our own domain — we take one step forward. Accumulated, those steps turn every “impossible” into “possible.”

A business story looks at the present from the future it has drawn. We capture the gap between that future and the present, and consider what has to change for it to be realized. Take nursing care. As the population ages and the birth rate falls, the number of people who need care grows while the workforce that supports them falls short. But we do not think only about how to solve a labor shortage. What we draw is a future in which the people receiving care live more richly, the people giving care work with energy, and the companies supporting them can grow as well.

We tell that future, we generate shared conviction, and drawing on each side’s position and strengths, we become allies aiming at the same future. And we do not stop at sharing an aspiration: we reconcile each side’s position and interests, think together, move together, and begin something new.