Planning Promotion | KarteCo Inc.

01 Creating the “choices”
and “actions” of health.

What we are facing is the question of how to deliver the value of health to society.

HEALTH INFRASTRUCTURE

Health

Connected, these take on
real meaning.

Companies, health checkup facilities, medical institutions, and consumers. Each of them holds its own challenges around health. And yet those challenges do not exist one by one in isolation. Health and productivity management at companies, the business value of health checkup facilities, cooperation with medical institutions, the daily health awareness of individuals — connected, these take on real meaning.

The role of the Planning Promotion Department is to find those connections, give them shape, and turn them into systems that actually work within society. Rather than simply introducing services, we listen to each partner’s challenges, capture possibilities that have not yet been put into words, and combine KarteCo’s technology and services to create a new flow of health.

02What has been difficult so far

“A good system exists, but it does not reach people.”

For example, health checkup facilities have excellent examination systems. Medical institutions have specialist knowledge. Companies hold the wish to protect the health of their employees. And individuals hold the wish to be healthy in a more natural way.

ISSUE

A good system exists,
yet it does not reach
those who need it.

But when each of them moves separately, that value never connects.

A health checkup ends once a year. Even after receiving the results, it is hard to turn them into the next action.
Companies want to work on health and productivity management, but do not know where to start.
Medical institutions and health checkup facilities want to be more involved in everyday life, but find it hard to hold that point of contact.

For us, this is a very large challenge.

03The role of Planning Promotion

Planning Promotion starts from sales activity, but explaining the product in front of us is not our purpose.

What we create are the points of contact where companies, health checkup facilities, medical institutions and consumers can more easily take their next choice and next action around health. We listen to each partner’s challenges, shape them into a form that stands up as a business, and carry them forward until they move on the ground.

HEALTH INFRASTRUCTURE

One single health infrastructure

For companies, proposals that lead to health and productivity management and human capital management.

For health checkup facilities, new points of contact and revenue opportunities that make them the facility of choice.

For medical institutions, systems that lead to follow-up after a checkup and to encouraging consultation.

For consumers, an experience that makes their own health feel closer at hand.

Rather than thinking about these four separately, we connect them as one single health infrastructure.

The Planning Promotion Department is the division that creates that entrance, connects the people involved, and grows it into a flow that reaches society.

04Wonder Process

We call this way of thinking the Wonder Process.

The Wonder Process is KarteCo’s own planning promotion and sales process. We listen to voices on the ground, talk with decision makers, organize the issues, build a hypothesis, make a proposal, and stay alongside through to execution.

What we hold important is not looking only at the deal in front of us.

Is that proposal something the company truly needs? Is it a system that health checkup facilities and medical institutions can sustain? Is it an experience consumers can use naturally? And will it become a health infrastructure that means something for society? We move forward on the basis of such thinking.

The Wonder in Wonder Process corresponds to WONDER (the people who make the impossible possible) in ROLE on the ABOUT page.

The four processes of the Wonder Process that support Planning Promotion.

1

Think from the ground

Rather than theory on paper, we start from what is actually happening on the ground at companies, health checkup facilities, medical institutions and in people’s lives.

2

Talk with decision makers

We treat health not only as an employee benefit but as a management issue, and speak directly with the decision makers who move the business.

3

Design the connections

Rather than leaving checkups, medical care, companies and everyday data divided, we design them as a flow that leads to the next action.

4

Stay alongside through execution

We do not finish at the proposal: we move forward together through introduction, operation and improvement.

05What this means for you

The work of the Planning Promotion Department is not only to spread KarteCo’s services.

01

For companies,

it becomes a concrete system that supports the health of their employees.

02

For health checkup facilities,

it becomes the trigger to grow from a once-a-year checkup into a facility connected to everyday life.

03

For medical institutions,

it becomes a point of contact that delivers the medical action needed to the people who need it.

04

For consumers,

it becomes an experience in which health is not something special, but something they can be naturally aware of every day.

Supporting health as a line, not as a point.

Creating the “choices” and “actions” of health.

The Planning Promotion Department connects companies, health checkup facilities, medical institutions and consumers, and realizes the health infrastructure of the future within society.

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